Local pizza franchise goes
global by sharing an open
source pizza recipe.

Local pizza franchise
goes
 global by sharing
an open
source pizza
recipe.

Local pizza
franchise goes
 
global by sharing
an open 
source
pizza recipe.

Local pizza
franchise goes
global by sharing an open source
pizza recipe.

Local pizza
franchise goes
global by sharing
an open
source
pizza recipe.

DODO Pizza
BBDO MOSCOW

One Show / Webby / Epica / ADC*E / Ad Stars / Cresta / Caples /
Golden Drum / PHNX Tribute / Red Apple / White Square / ADC*R 

One Show / Webby / Epica / ADC*E / Ad Stars / Cresta / 
Caples / Golden Drum / PHNX Tribute / Red Apple /
White Square / ADC*R 

One Show / Webby / Epica / ADC*E / Ad Stars /
Cresta / Caples / Golden Drum / PHNX Tribute /
Red Apple / White Square / ADC*R 

One Show / Webby / Epica / ADC*E / Ad Stars / Cresta / Caples /
Golden Drum / PHNX Tribute / Red Apple / White Square / ADC*R 

37 international awards, including Epica, One Show, ADC*E, and Webby.

To attract potential partners for a digital-first pizza delivery franchise, we designed an AI that analyzed more than 300 000 recipes to find a perfect combination of ingredients. We shared the recipe and the source code with small businesses far and wide via an Instagram bot, giving them the tool to create their own pizzas.

We received 400+ million non-paid impressions with a zero media budget, getting new clients in over 14 countries.

In addition, I designed the visual identity of the entire project. The idea was to combine trendy, colorful stickers, which you can often see on the developers' laptops, and a code-like ASCII style.

DODO_BOARD
box_a
STICKERS
STICKERS-01
STICKERS-02
STICKERS-03-1
posters
elements-02
elements-01
chat
newspaper_all_2
newspaper_2a
display_pizza
pizza
dodo_digital-01_b
dodo_digital-02
dodo_digital-07
dodo_digital-03_a
dodo_digital-06
dodo_digital-04
mobile_dodo_e

Next project

✏ alexlitovka@outlook.com
© 2022

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