Birds Records is a record
label monetizing birdsong
via streaming.

Birds Records is a
record label monetizing
birdsong via streaming.

Birds Records
is a record label
monetizing
birdsong via
streaming.

Birds Records
is a record label
monetizing
birdsong via
streaming.

Birds Records
is a record label
monetizing
birdsong via
streaming.

WWF X YANDEX MUSIC
BBDO MOSCOW

Cannes Lions / Eurobest / One Show / Webby / Epica / ADC*E / Golden Drum /
Ad Stars / Caples /  Effie Global / Effie Europe / Effie Russia / PHNX Tribute /
Red Apple / White Square / ADC*R / Sreda / Grand Awards

Cannes Lions / Eurobest / One Show / Webby / Epica /
ADC*E / Ad Stars / Caples / Golden Drum / Effie Global / 
Effie Europe / Effie Russia / PHNX Tribute / Red Apple /
White Square / ADC*R / Sreda / Grand Awards

Cannes Lions / Eurobest / One Show /
Webby / Epica / ADC*E / Ad Stars / Caples /
Golden Drum / Effie Global / Effie Europe / 
Effie Russia / PHNX Tribute / Red Apple /
White Square / ADC*R / Sreda /
Grand Awards

Cannes Lions / Eurobest / One Show / Webby / Epica / ADC*E / Ad Stars /
Caples / Golden Drum / Effie Global / Effie Europe / Effie Russia /
PHNX Tribute / Red Apple / White Square / ADC*R / Sreda / Grand Awards

80+ international awards, including Eurobest Grand Prix in E-Commerce.

To help WWF, we launched a new music label that gives endangered birds a chance to earn royalties in the way famous artists do.

That radically new strategy helped the project to become a global hit, getting more than 500 tracks from musicians, 1+ billion non-paid media impressions, and over 80 awards. It's still earning money for birds.

Also, I designed a minimalistic, responsive, and colorful branding system with a bird at its core. It gave us hundreds of possibilities to combine new logos representing unique birdsong.

board_birds
colors_line
LOGOS_BR-16
LOGOS_BR-19
LOGOS_BR-18
single-09
single-04
single-03
all
text
word
birds
pin_1
pin_2
merch_logo_a
merch_all
merch_2a
merch_2b
merch_all_2_a
t
socks
shop_a
merch_hood
SITE_3-01-01
SITE_3-01-02
SITE_2-02
SITE_2-03
SITE_3-01-06
SITE_3-01-04
SITE_3-01-03
SITE_3-01-07
SITE_3-01-05
mobile_c
social_2

Next project

✏ alexlitovka@outlook.com
© 2022

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